Rupert Murdoch Moves to Counter Search Engine Dominance of News
The extent to which Google has replaced direct traffic to Web sites is evident in this interview with media mogul Rupert Murdoch, in which he condemns Google, Microsoft and other search players for...
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Will Google’s Personalized Search Results be Bad for Startups?
Ever have the feeling you’re being followed? You aren’t imagining things. Google is keeping a record of your online search history, and as a result, you’ll likely never experience Google in the same...
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DemandResults, Appirio Featured at Dreamforce
he cloud computing revolution proved to be mightier than the poor economy once again this year, as the DemandResults team joined a record 19,000 Dreamforce attendees in San Francisco. The scale and...
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Top Search Marketing Stories for 2010
There were arguably more significant changes for search marketers during 2009 than in any previous year. However, most of these stories aren’t over yet. Staying abreast of all these issues will be...
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Bing Sends Mixed Signals on Directory Indexation and NoFollow Rules
In a Bing community forum for Web publishers this week, a community member asked what he should do to get Bing to index his site pages more quickly. Program Manager Brett Yount verified an answer that...
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Salesforce Cites SEO for Salesforce App in Best Practice Whitepaper
So many keywords, so little time. Which keywords should you focus on during your next SEO campaign? Back in November, just before the Dreamforce conference, DemandResults launched our answer to that...
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3 Strategies for Effective Marketing Automation Deployments
Last month, DemandResults sent a team of CRM and marketing automation specialists to Dallas to meet a sales team consisting of approximately 100 B2B software reps and 20 sales engineers. Our primary...
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Social Media Optimization: Facebook Pages Now More Important than Ever in...
This week, Facebook Pages (typically created by businesses, organizations and artists) have started to appear in Google search results. With this highly anticipated move, it’s more important than ever...
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B2Bs To Increase Social Media Spend
Reports on increased B2C spending in social media are nothing new, but according to a report compiled by Duke University’s Fuqua School of Business and American Marketing Association, social media...
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How to Create a Company Social Media Policy
Despite the massive investment in social media underway by most consumer brands and service-based businesses, most are still struggling in regards to their own employees’ use of networks such as...
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How Social Search is Predicting the Future of the Box Office
For years, search marketers have been utilizing search data trends to make predictions that help calculate the probability that certain marketing messages might connect with audiences. As one small...
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Why First Engagements Are Essential To Your Social Media Campaign
According to social CRM specialists Get Satisfaction, 97.09% of people have bought a product or service from a brand based on their online experience. When several vendors offer the same or similar...
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